Rollout of hospitality-focused tenant experiences now in flagship 1501 M St. NW and three MRP office buildings with more coming soon
MRP Realty, developers of commercial, residential, industrial, and mixed-use real estate across the Mid-Atlantic region, announced today the official launch of Heyday Properties, an enhanced services platform that elevates the office experience for building owners and their tenants. Currently Heyday Properties manages and operates three buildings, including its flagship location at 1501 M St., NW, with two more opening soon and further expansion underway.
“There is an enormous opportunity right now for office to evolve through an experience and a service standpoint. Our development and management teams at MRP are reimagining the office space to better meet the current needs of the end user, especially as we support tenants in their return to work,” said Allison DiGiovanni, MRP Senior Managing Director. “As an owner, manager, and tenant ourselves, we have a broad understanding of what is important to both landlords and tenants, and how service-based operations and a flexible leasing program deeply enhance culture, happiness, and efficiency for businesses — and therefore positively impact the overall value of an asset.”
Grounded in hospitality and focused on customer service, Heyday provides a fresh approach to building management. At the core of the platform is a focus on reducing friction in all processes and transactions of the office experience. Heyday uses progressive Ritz Carlton-inspired training for building staff, top-of-market amenities, and a standard for innovative thinking and technology to provide new and better solutions for office assets.
“Our entire team, from office to residential and retail, had the opportunity to provide input into the full discovery for this next-level service, and began it well before the onset of the pandemic,” said Zach Wade, MRP Principal. “We then utilized the learnings from this time of radical change across the office environment to further enhance our suite of amenity services to address the needs and wants of the post-COVID workforce.”
As a result, the hospitality sensibility and hi-touch service are palpable assets to tenants, leasing brokers, company owners, and tenant guests – and notably will be a solid benefit in re-attracting members across a variety of industries back to the workplace. Some of the forward-leaning services include desk-side food delivery, events support staff for catering and meetings, access to workspace across the portfolio, parking and travel assistance, and flexible leasing solutions– all managed with the guidance of Heyday’s dedicated concierge-style management team and the proprietary Heyday App.
About MRP Realty
investment in the Washington, DC, Washington, D.C., Maryland, Virginia, Pennsylvania, New York City, and Nashville. Since the firm’s inception, MRP has been among the most active local investors in office, multifamily and land investment, deploying $6.9 billion (total capitalization) in the Washington, DC, Maryland, Virginia, Philadelphia, New York, and Nashville markets – an average of over $433 million per year. MRP has a current interest in 27.7 million square feet of existing or under construction properties with land interests totaling over 10 million square feet. MRP has consistently been ranked in the top 10 most active developers in the Washington, DC, metropolitan area by the Washington Business Journal since 2014.
MRP provides to its institutional capital partners a full array of real estate services including acquisition/disposition, development/construction management, property management and asset management services, and financial reporting services. MRP focuses on strategic investment opportunities in both high barrier-to-entry submarkets and high growth submarkets.
About Heyday Properties
Heyday Properties is an enhanced services platform for office assets, designed to reimagine the tenant and owner office experience through elevated solutions-based processes and hotel-style property management. The platform is driven by new technology, flexible leasing solutions, thoughtful analysis, and a commitment to best-in-class service and customizable solutions for the office environment. Heyday is a product of MRP Realty’s 16+ years of experience with development, design, and property management in the commercial office space, launched from the flagship location at 1501 M Street NW, Washington, DC. www.heydayproperties.com
