Want better results on Facebook? Are you taking advantage of all that the platform has available?
In this article, you’ll discover five ways to supercharge your Facebook strategy.
#1: Include Short-Form Content
Create Short-Form Video for Facebook Reels
Borrowing another Instagram-first feature, Facebook launched Reels in late September 2021. These short-form videos made a splash when they launched on Instagram a year earlier so it’s no surprise that they’ve already begun to generate buzz on Facebook.
Facebook reels can last up to 30 seconds and can include a mix of video, audio, and creative effects. Similar to stories, they appear in their own dedicated panel at the top of users’ Facebook feeds, integrated into news feeds, and even in Facebook groups.
Although reels don’t have the linking capabilities of stories, they’re ideal for driving discovery, as well as growing audiences and building communities. Because Facebook is currently testing additional options like sharing reels from Instagram, advertising in reels, and monetizing reels, this is a feature you’ll want to watch.
To create Facebook reels for your business, open the mobile app and navigate to your page. Tap the Reel button at the bottom of the screen and create up to 30 seconds of video. Use the creative tools to add music, insert special effects, or adjust the speed before publishing to your page.
Compose Facebook Stories
Have you tested out this Instagram-first feature on Facebook yet? Although Facebook stories exist for just 24 hours before disappearing from view, they’ve become many marketers’ go-to solutions for generating engagement, improving visibility, and creating more authentic content.
Yet scheduling Facebook Stories has always been tricky, making creating and publishing them a challenge for busy social media marketers. Although some third-party apps have allowed brands to plan stories, scheduling them to publish automatically hasn’t been an option.
At least, it wasn’t possible until Facebook launched story scheduling via Business Suite in mid-2021. Now you can take advantage of the benefits of Stories while still planning ahead.
With the Facebook Business Suite mobile app, creating and scheduling stories is easy. Open the app, navigate to your page, and tap the blue plus icon to create new content. Select Story from the pop-up menu and start creating with newly produced video or pre-existing content from your gallery.
Then add text, graphics, or interactive stickers to make your story more engaging. You can also add a link that followers can tap to visit your website, buy a product, or download a freebie.
READ FULL ARTICLE HERE!
