Lyric Baltimore Unveils New Branding for the Historic Performing Arts Institution

‘The LYRICist’ E-Newsletter Kicks Off February 1, New Website to Launch Spring 2022

The Lyric Baltimore has unveiled a new logo and brand identity. The Lyric, located in Baltimore’s Mt. Vernon neighborhood, has hosted comedy, concerts, and other live entertainment since 1894. The Lyric and Lyric Education – its department dedicated to local arts programming and opportunities for school-aged children— both have a new look, featuring logos and artwork intended to inject new life into the historic performing arts center.

“This ‘new’ brand image and accompanying website and communications reflect the liveliness and creativity of what we do here at the Lyric,” said Jonathan Schwartz, Executive Director of the Lyric Foundation. “The Lyric is still here, over 125 years later, and we hope to bring our image into the next generation as we continue to entertain and inspire our audience and community.”

In conjunction with the rebrand and new logo launch, the Lyric Baltimore has launched a quarterly email newsletter, The LYRICist. The e-newsletter will give an inside look at behind-the-scenes happenings at the Lyric, including interviews with senior staff, photos from the archives and historic performances at the venue in the last 100 years, educational programming, upcoming shows, video footage, and more. To sign up for The LYRICist e-newsletter, go to https://lyricbaltimore.com/email-signup/.

The Lyric is also due to launch a completely revamped website in the coming months, featuring their new brand.

About The Lyric Foundation

The Lyric Foundation is a non-profit organization operating and maintaining the Lyric Baltimore, a live entertainment venue located in the Mount Vernon neighborhood in Baltimore, Maryland. A cornerstone of the arts community since 1894, The Lyric presents a variety of music, dance, comedy, youth centric and educational programming of the highest quality to diverse audiences in the greater Baltimore and Maryland region.

The Lyric has hosted historic and amazing performances by Robin Williams, Alvin Ailey-American Dance Theater, Bill Maher, Patton Oswalt, Dave Chappelle, Disney Jr. Dance Party. The Lyric has hosted concerts by Aretha Franklin, Santana, The Grateful Dead, Journey, Chicago, Ringo Starr, Doobie Brothers, Diana Ross, Joe Bonamassa, Jason Isbell and the 400 Unit and more.

The Lyric Education Department knows that training in the arts can transform a young person’s life. Our in-school and summer programs are supported by the belief that every person has a unique and important story to share. Offerings include our MLK Dream BIG contest, Horizons Theater Workshop and Rising Up! program.

For more information, please visit lyricbaltimore.com.