Get Fresh Daily’s Jiana Murdic had been addressing healthy eating and plant-based foods with children and their families in Black and brown communities for a few years before the coronavirus pandemic hit.
The founder is a former teacher who noticed that there was a link between how her students were eating and how they behaved. She left her job to pursue consulting work with schools, creating programs for healthy eating within the school building and with kids at her camp series. But when COVID-19 came to the region, all of that work had to go virtual.
Murdic is now exploring how four-year-old org Get Fresh Daily could focus on millennials, which are the subjects of the Well City Challenge, an incubator focusing on the health and wellness of this population in Philadelphia. Late last year, the Economy League of Greater Philadelphia and Independence Blue Cross put out a call for solutions addressing this issue in three categories: community and social connection, food and nutrition, and mind/body.
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