Fernando Mendez is CEO at Audienz, a Seattle-based firm specializing in marketing campaigns and content for B2B technology companies. A lifelong technology entrepreneur, Fernando brings 23 years of experience and executive tenure to Audienz. With McKinsey & Co., he advised multi-national corporations on strategic planning, corporate finance, and new market development. Today, Fernando works with Fortune 50 corporations to develop and execute complex marketing campaigns.
Interview Questions:
Career | Prior to founding Audienz, you worked at McKinsey & Company and co-founded Aberium Systems. Can you provide highlights from your career prior to starting Audienz?
Audienz Marketing | In 2008, you started Audienz Marketing. Please tell us about the launch and your vision for the company? What were some of the highlights over the last 12 years?
Audienz Today | Can you provide a dashboard of Audienz today in terms of clients, footprint, employees, and partners?
The Channel Company Acquisition | In January, The Channel Company acquired Audienz. Can you tell us about The Channel Company? What are the benefits?
Account-based Marketing ABM | Can you explain account-based marketing and why it is a critical strategy? How is content marketing and CRM integrated?
Case Studies | Are there any case studies that you can share?
The Future of B2B Marketing | What is the future of B2B marketing?
Connect with Fernando on LinkedIn
Audienz provides B2B consulting for the world’s leading technology companies. From the C-suite to the front line, it partners with clients to transform their organizations at every level. It combines diverse skillsets, creativity, and deep-rooted consulting expertise to help the world’s largest technology companies through practice areas including strategy, marketing, and sales.
Audienz has earned a reputation for delivering breakthrough marketing results aimed at end-user line-of- business executives for leading cloud providers in areas like cloud marketplaces and independent software vendors (ISVs). It has completed more than 600 projects for cloud providers that have ranged from end-to-end digital marketing content creation and lead tracking to cloud strategy consulting and audience research.
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