BOULDER, Colo.–(BUSINESS WIRE)–Outside Interactive, Inc., the world’s leading creator of active and healthy lifestyle content, events, and experiences today announced that award-winning media executive Amy DuBois Barnett has been named its first-ever Chief Content Officer and will oversee the company’s 30+ brands.
Barnett will direct editorial operations for all Outside titles — including Outside TV, Outside magazine, Backpacker, Yoga Journal, Clean Eating, SKI, VeloNews, National Park Trips, Triathlete, Pinkbike, Climbing, and more. Reporting directly to the CEO, Barnett will work closely with Outside’s executive team and content vertical leads. She will lead teams to create omnichannel content in line with the brand vision and grow Outside’s presence through awareness building, subscriber acquisition, and external partner and contributor management.
“Outside has experienced enormous growth over the past year. Amy’s results-driven outlook and impressive media expertise are exactly what we need to drive Outside+ membership growth and further unite our diverse family of brands,” said Robin Thurston, CEO of Outside. “I’m confident her outstanding record of growing audiences through innovative content will be an incredible asset to Outside’s goal to transform the media model.”
As Chief Content Officer, Barnett will direct content strategy, oversee editors-in-chief across brands, connect specialty teams, welcome more creators into our network, and spearhead new product launch coverage in line with Outside’s multimedia objectives. She will also play a crucial role as Outside’s brand guardian, ensuring voice and tone are carried out cohesively across all channels.
“Outside has the opportunity to be the globally recognized leading innovator in outdoor activity and healthy lifestyle,” Barnett said. “I hope to build an international community centered around curated, best-in-class content across multiple platforms for athletes, passionate outdoor adventurers, and all people who are interested in living an active and healthy lifestyle.”
Barnett joins Outside from Paramount, where she served as Senior Vice President and General Manager of BET Digital, executing a creative vision and business strategy that generated 2 billion annual video views and drove an unprecedented YOY increase in BET Digital’s operating income. Prior to Paramount, Barnett was Executive Vice President of Digital at Entertainment Studios. In 2016, she was recruited for a senior executive position at ESPN, where she held a leading role in the development of acclaimed digital brand The Undefeated. Barnett has also served as Editor-in-Chief of Ebony, Teen People and Honey Magazine, and Deputy Editor-in-Chief of Harper’s Bazaar.
An athlete and global adventurer, Barnett has trekked the Andes, shot Class V rapids on the Zambezi, kayaked to a glacier in Iceland, and visited 34 national parks. She holds an MFA from Columbia University and a B.A. from Brown University.
To learn more about Outside, Inc., its leadership team, and discover new content from more than 30+ brands, please visit outsideinc.com.
About Outside Interactive, Inc.
Outside is the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces. Each month, Outside reaches 80 million of the most active consumers in the world across its 30+ media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside believes life is best spent outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, meal plans, gear reviews, online courses, discounted event access, mapping, and more. Learn more at outsideinc.com.
