Baltimore-based advertising agency, Planit, was named an Honorable Mention recipient of PR Daily’s Media Relations Award in the event and stunt category for their work launching the global flagship Brickworks Design Studio for Glen-Gery amidst a global pandemic.
PR Daily’s Media Relations Awards celebrate the innovative strategies that secured media coverage and the people and teams that excelled in crafting engaging stories and more. Planit was chosen from a wide pool of entries to receive the recognition. The 2022 PR Daily Media Relations Awards Program received hundreds of entries to the year’s categories.
In winter 2021, Glen-Gery, the oldest known brick manufacturing company in North America, engaged Planit to strategize, position and announce the opening of the Brickworks New York Design Studio – the global flagship location from its parent company, Brickworks. Inspired by the Art Deco architectural movement in New York and the timeless style of the world-famous Chrysler building, an exclusive, 1930s-themed, black-tie event held in the upscale, sleek, new design studio served as the backdrop for media, influencers, celebrities and industry insiders.
All efforts were focused on positioning the Brickworks New York Design Studio as a high-end, fashion-forward space on 5th Avenue, offering a luxurious product line and premium design experience to elevate the projects of architects, designers and homeowners. Simultaneously, efforts positioned Brickworks and Glen-Gery as an architectural and design thought leader while aligning a building product brand with the luxury fashion brands also located on 5th Avenue. The challenge was doing so amidst a soaring variant of COVID-19, a changing media landscape amidst newsroom cuts and various levels of comfort amongst journalists to attend in-person events due to a new media landscape created by the pandemic.
Balancing the desire for an in-person launch with pandemic restrictions and the safety and comfort of guests, Planit was tasked with not only securing approximately 30 media attendees for the event, but earning media coverage of the launch and the space in both consumer and trade media. Ultimately, Planit secured online and print coverage with regional consumer and national trade outlets, resulting in 25 total earned placements and over 2.9 million total earned impressions. Influencer and VIP participation equated to an approximate social reach of more than 300,000+ across fashion and interior design accounts with guest appearances by Carson Kressley and Thom Filicia.
“I’m incredibly honored that the strategy and out-of-the-box thinking characteristic of Planit, coupled with the tenacity and drive to deliver stellar results for our clients was celebrated alongside fellow leaders across our industry,” said Ashlene Larson, director of PR and social media for Planit.
Glen-Gery Corporation, part of Brickworks Limited of Australia, is a premier brick and stone manufacturer offering the most diverse product portfolio of more than 600 brick and stone products. For more than a century, Glen-Gery has provided high quality building products that meet both innovative design challenges and demanding construction specifications. Through technology advancements and product innovations, Glen-Gery delivers a premium product line that caters to the high-style needs of today’s architects, designers and homeowners. Founded in 1890, Glen-Gery is headquartered in Wyomissing, PA. www.glengery.com.
Brickworks has been building the Australian dream for over a century. Today, Brickworks is more than Australia’s largest and most trusted brick manufacturer. It comprises a diversified portfolio of attractive assets, offering shareholders stability and long-term growth. The company has a proud track record, having paid a dividend every year since listing on the ASX in 1962. Brickworks comprises four divisions – Building Products Australia, Building Products North America, Industrial Property, and Investments. Building Products North America is the leading brick producer in the Northeast of the United States and includes the flagship brand of Glen-Gery. www.brickworks.com.au
A complete list of winners can be found here.
About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative, and smart, we’re not doing our job. That’s why clients including Toro, Westlake Royal Building Products™, CareFirst, Preen, SourceAmerica, Kiddie Academy, Sheetz, and Curio Wellness trust Planit. And that’s why we continue to receive stellar industry recognition, including winning the EY Entrepreneur Of The Year ® Award, Advertising Age’s Small Agency of the Year, and being named to Entrepreneur Magazine’s Entrepreneur 360™ List.
About Ragan Communications
Ragan Communications and PR Daily run 15 awards programs each year, including the prestigious PR Daily Awards, Top Women in Communications Awards and Digital Marketing and Social Media Awards. Judged by globally regarded experts and featuring multiple categories, these programs honor the top work in communications, PR, marketing, media and HR.
Ragan Communications has been delivering trusted news, training and intelligence for more than 50 years to internal and external communicators and business executives via its conferences, webinars, training, awards, subscriptions and its membership divisions. Its daily news sites—PRDaily.com, Ragan.com and RaganWellness.com—are read by more than 600,000 internal and external communicators and HR professionals monthly.
