For real-estate nerds, a new local startup seeks to offer more insight into the region’s buyers and renters — and what, exactly, they seek.
DC’s RCKRBOX just launched its new SaaS platform for real estate data intelligence. Founded by Michael Broder and James Moore, the platform aims to bring more of the end-user voice to the acquisition and development stages of projects.
Broder and Moore previously ran a consulting business called Brightline, which eventually became “cannibalized” into RCKRBX. Many of the clients they worked with, Broder said, understood the value of data, particularly in real estate. In 2017, the pair decided to focus solely on real estate clients, noticing the growing demand for predictive analysis that they felt didn’t exist elsewhere. This pivot preceded the company’s official launch last year.
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