Prescient AI, a Miami, Fl-based provider of a marketing attribution platform, raised $4.5M in Seed funding.
The round was led by Blumberg Capital, CEAS Investments, Darling Ventures and Troy Osinoff. In conjunction with the funding, Bruce Taragin, Managing Director at Blumberg Capital, joined Prescient’s board.
The company intends to use the funds to deploy new AI capabilities to empower marketers to optimize ad spend.
Founded by Mike True and Cody Greco, Prescient provides a marketing attribution platform to optimize ad spend on the privacy-first internet. The system leverages probabilistic models to enable DTC brands to forecast the impact of ad spend and uncover their most effective campaigns. The platform, which is now open to DTC brands, offers campaign-specific revenue attribution and bespoke insights, called halo effects. These insights allow users to understand how search traffic and direct visits to a brand’s web store are impacted by digital spend across Facebook, TikTok, Pinterest, Snap, Youtube, and even Google’s shopping campaigns, like PMAX.
