Orson, a Winter Garden, FL-based story-as-a-service startup, raised $3M in funding.
The round, which brought the total amount to $8M, saw participation from Cyan Banister and Long Journey Ventures.
The company intends to use the funds to build teams to scale the science of unscripted storytelling and generative AI, expand production of its StoryStrip technology and launch new products.
Founded by unscripted TV veteran John Ehrhard and CTO Eli Weinstock-Herman, Orson provides a generative AI platform created to enhance human connection by facilitating the sharing of one’s authentic self through video storytelling. It was developed by unscripted film and TV experts with more than two decades of experience documenting over 50,000 hours of real people’s stories. Using AI-enabled directors and its StoryStrip technology, Orson’s video storytelling process is fully automated and scalable, allowing for narratives and story-driven video to be created through interviews with people. Its Story-as-a-Service was designed to integrate with partner platforms and communities to create product extensions and new revenue streams that increase user engagement and create human connection.