The Ipswich River is a stunning 35-mile-long ecological gem that flows from Burlington, Mass., to the Atlantic Ocean. Unfortunately, it’s also been designated as one of America’s Most Endangered Rivers® due to climate change, excessive water usage, and regional dams.
To raise awareness about this dire situation, and get people to understand the magnitude of it, the Ipswich River Watershed Association called on Boston agency MMB for help.
Executive Creative Director David Register explains, “MMB created a campaign for the Ipswich River Watershed Association, featuring animals that will only be around “For a Limited Time.” Through posters, print ads, and postcards featuring the tagline “Ours to Save,” we’re inviting people to learn more and take action at ipswichriver.org.”
The campaign also uses the MMB created logo on hats and other apparel that are on sale to help support IRWA efforts.
Creative Credits belong to:
- Client: Ipswich River Watershed Association
- Agency: MMB
- Founders: Fred Bertino, Jamie Mambro
- ECD/Writer: David Register
- CD/Writer: Neal Hughlett
- ACD: Alan Duda
- Art Director: Alexa Caruso
- Writer: Hannah Glickenhaus
The Ipswich River Water Association is the voice of the Ipswich Rive. We work to protect nature and make sure that there is enough clean water for people, fish and wildlife, today and for our children and theirs. More information: www.ipswichriver.org.
MMB is an independent, full service, omni-channel marketing communications agency with a roster of clients that include Gulf States Toyota, Yale New Haven Health, Northern Trust, ALS Association, Foster Grant, Hannaford Supermarkets, Lymphoma & Leukemia Society, to name just a few. MMB integrates brand and performance expertise, bridging the gap between compelling storytelling and measurable results. This streamlined approach ensures brand consistency, optimized performance, and more effective campaigns, leading to maximum ROI and more efficient, action-driven marketing. More information is available: www.mmb580.com.
