NEWPORT BEACH, Calif.–(BUSINESS WIRE)–Evolus, a performance beauty company with a focus on building an aesthetic portfolio of consumer brands, has named Ms. Tomoko Yamagishi-Dressler as Chief Marketing Officer, effective today. Yamagishi-Dressler is an accomplished executive with more than two decades of established excellence leading omnichannel marketing for global beauty companies. A true strategist, Yamagishi-Dressler has successfully driven profitable business growth and increased equity for an iconic portfolio of industry brands.
“Tomoko brings incredible expertise in the beauty business, as well as deep global and omnichannel marketing experience for prominent cosmetic brands that will help power Evolus in our journey to becoming a leading performance beauty company,” said David Moatazedi, President and CEO at Evolus. “This is the right time to focus our efforts on building Jeuveau® into a household name. As our new CMO, Tomoko will play a crucial role in leveraging the recent successful rebranding of our flagship product Jeuveau® and further expanding our loyal consumer base. In addition, she will lead commercial efforts to prepare for the launch of Evolysse™ – our line of five late-stage dermal fillers – in the U.S. beginning in 2025.”
Most recently, Yamagishi-Dressler was Global Chief Marketing Officer at Beautyblender where she elevated Beautyblender’s global market position and drove category leadership for the brand’s namesake makeup tool in Sephora and ULTA stores across the United States.
From 2000 to 2020, Yamagishi-Dressler held roles of increasing responsibility at Shiseido, one of the world’s top 5 beauty companies. During her tenure, Yamagishi-Dressler relocated to Shiseido’s headquarters in Japan in the appointed role of Group Leader for Global Skincare Marketing. While overseas, she introduced a new portfolio of products to strengthen the company’s competitive industry position.
Following, Yamagishi-Dressler returned to the United States as Senior Vice President of Marketing & Sales, overseeing the digital transformation of the company and responsible for sales, e-commerce, marketing and media for Shiseido’s ultra-prestige division. Earlier in her career, Yamagishi-Dressler worked at Chanel Inc. and Victoria’s Secret Beauty Company. Yamagishi-Dressler is a graduate of the prestigious MBA program at Harvard Business School.
“I am inspired by Evolus’ commitment to innovation. Aesthetics is a fast-growing segment in our industry and one that is currently experiencing greater consumer acceptance and awareness,” said Ms. Yamagishi-Dressler. “By leveraging my extensive background in luxury skincare marketing, I plan to build on this positive momentum to instill more customer confidence in the performance beauty category. I am fortunate to be joining Evolus at such a pivotal time of growth and look forward to being an instrumental part of the company’s future.”
About Evolus, Inc.
Evolus (Nasdaq: EOLS) is a performance beauty company evolving the aesthetic neurotoxin market for the next generation of beauty consumers through its unique, customer-centric business model and innovative digital platform. Our mission is to become a global, multi-product aesthetics company based on our flagship product, Jeuveau® (prabotulinumtoxinA-xvfs), the first and only neurotoxin dedicated exclusively to aesthetics and manufactured in a state-of-the-art facility using Hi-Pure™ technology. Evolus is expanding its product portfolio having entered into a definitive agreement to be the exclusive U.S. distributor of Evolysse™, a line of five unique dermal fillers currently in late-stage development. Visit us at www.evolus.com, and follow us on LinkedIn, Twitter, Instagram or Facebook.
