An impressive 75% of the 399 residences at The Wyldes in Harrison, NJ have been leased just six months after opening, marking an unprecedented rental pace for the Hudson County town.
Situated within the Riverbend District, a transformative 35-acre neighborhood along the banks of the Passaic River adjacent to the Harrison PATH Station and just ten miles from New York City, The Wyldes is the third property developed by Advance Realty Investors in the burgeoning area. The notable leasing milestone provides compelling evidence of the neighborhood’s evolution into a vibrant residential destination, one that is more and more attracting residents from surrounding New York Metro areas.
Data from The Marketing Directors, the exclusive marketing and leasing agent for The Wyldes, which also directed the lease-ups of its sister properties, Steel Works and Cobalt Lofts, supports the neighborhood’s maturation. A 38% increase in leasing velocity compared to one of the earlier properties over the same time frame highlights the district’s growing appeal. The Wyldes has unequivocally increased its appeal to renters in neighboring urban locals with almost 35% of its lessees being former residents of Jersey City or Queens.
The surge in demand can, in part, be attributed to renters seeking practical alternatives to escalating rents in neighboring markets. A recent report from Bloomberg indicates a 48% jump in rents in Jersey City since 2020, while Renthop.com reports rents in Queen’s popular Long Island City rose over 50% in the past three years.
Jaqueline Urgo, President of The Marketing Directors, notes, “The success of The Wyldes suggests a clear shift in the mindset of today’s urban renter. Now more than ever, they are looking to leave behind exorbitant rents and head to locations where they can find luxury buildings on par with those found in Manhattan, Jersey City, or Long Island City, along with commuter convenience. Harrison, and the Riverbend District in particular, has clearly emerged as a destination of choice.”
Those qualities are what drew Danielle Grisales from Jersey City to The Wyldes. While initially looking to stay in Jersey City, its rising prices and a decline in community warmth prompted her to expand her search to other nearby cities like Hoboken, Bayonne and Harrison. Danielle toured approximately 15 different properties before deciding on The Wyldes.
“I was immediately drawn to The Wyldes’ proximity to the train, ease of transportation and access to New York City,” said Danielle. “The modern design instantly caught my eye, and the array of amenities, from the staff to the cozy co-working and entertainment spaces, made it clear to me that this was more than just a place to live. What truly sealed the deal was the vibrant community atmosphere which is what makes The Wyldes a special place to call home.”
This sense of community extends seamlessly to the entire Riverbend District. A central outdoor park functions as a community-wide gathering place, hosting programmed events throughout the year showcasing live musical performances, diverse food truck and culinary offerings, and an array of cultural experiences. Furthermore, The Wyldes, Steel Works and Cobalt Lofts each host a range of indoor events throughout their vast amenity spaces that are open to all residents, creating a robust offering of communal experiences.
Apartments Designed to Spread Out
Designed by MHS Architecture, The Wyldes features a collection of well-appointed studios, one- and two-bedroom homes priced from the mid-$2,000s and offered with limited-time Grand Opening incentives including up to two months free rent.
With most homes offering 10’ ceilings and select loft residences offering 13’ ceiling heights, homes with oversized Pella windows maximizing natural light, and with most providing balconies or expansive terraces, the spacious apartments at The Wyldes allow residents to spread out and enjoy their surroundings while fully embracing the benefits of indoor-outdoor living. Modern finishes and appointments include luxury plank flooring, Bosch in-home washer/dryers, integrated millwork home office nooks with floating shelving in most homes, along with kitchens offering GE stainless steel appliances, designer cabinetry and quartz countertops.
Lush Green Retreats
The Wyldes offers an impressive 45,000 square feet of outdoor green space. Amenities include multiple landscaped courtyards featuring a resort-style infinity-edge pool, sun deck, firepits, a bar with TVs, barbecues, outdoor dining areas, games and a screening area.
Indoors, two lobbies greet residents with double-height lounges and on offer is a commercial-grade demonstration kitchen. There’s also a virtual gaming/karaoke room with a mini bar, billiards room with a media lounge and kitchenette, two resident lounges, media center, and a library with flexible co-working spaces, including private offices and conference rooms. A two-story fitness center features specialty trainers, yoga classes, free weights, cardio training on demand, rower machines, and virtual workouts.
Additional conveniences and services include on-site covered parking with electric vehicle charging stations, a Pet Spa, resident and bicycle storage, a commercial laundry room and on-demand home essential lending library by TULU.
In the Heart of the Action
Anchored by the Harrison PATH Station with service to Jersey City, Hoboken, Midtown Manhattan, Lower Manhattan — just a 20-minute commute away — and Newark Penn Station, Harrison offers commuter convenience. The town is closely connected to culture, shopping, dining, and entertainment destinations, with the famed culinary gem the Ironbound neighborhood, Prudential Center and New Jersey Performing Arts Center all just minutes away.
For more information about The Wyldes, visit www.TheWyldes.com. The building’s leasing program is being conducted from an on-site leasing office at 1100 South 5th Street where prospective residents can experience a private journey through the property’s furnished model homes and almost 70,000 square feet of indoor and outdoor amenities.
