NEW YORK–(BUSINESS WIRE)–Dr. Richard Awdeh, CEO and co-founder of CheckedUp, the fastest growing Digital Point of Care company, at the forefront of HCP and patient education, announced the appointment of Andrea Rogan as Senior Vice President, Sponsorship Sales and Dan Schwartz, Senior Vice President, Strategic Partnerships. Ms. Rogan will be responsible for revenue expansion of client accounts and Mr. Schwartz will be responsible for building out strategic brand partnerships.
Ms. Rogan joins CheckedUp with an impressive 13 years of leading sales teams and driving corporate solutions for brands such as Southern Living and Fitness, where she held the position of Associate Publisher, and People. Most notably and recently, Ms. Rogan was VP, Strategic Partnerships for Dotdash Meredith where she achieved significant sales accolades and strategically partnered with healthcare and lifestyle clients to solve business challenges to successfully increase revenue. “CheckedUp’s mission is truly inspiring and I am looking forward to playing a pivotal role in a company that is shaping the future of healthcare. Connecting clients with innovative products that solve clients’ business challenges and improve the patient/provider experience will be incredibly rewarding,” said Andrea Rogan.
Mr. Schwartz is rejoining the CheckedUp team, with an accomplished history of leading commercial sales teams by accelerating revenue at digital healthcare brands such as Sermo, Healthcasts and Everyday Health. He brings over 14 years of extensive healthcare experience to the company. “I am thrilled to be back at CheckedUp. Our expansive network, encompassing high-value HCPs, is experiencing remarkable growth. I am excited to be working with brands to seamlessly integrate them into vital Point of Care conversations, ensuring precision targeting at scale,” said Dan Schwartz.
“I am thrilled that both Andrea and Dan have joined the CheckedUp sales leadership team,” said Dr. Richard Awdeh. “Their collective wealth of experience, strength and expertise in healthcare and lifestyle brands is unparalleled. The team is significantly positioned to help clients drive strategic solutions for continued growth. I am looking forward to their fresh perspectives and tremendously confident in their continued contributions.”
Under Dr. Awdeh’s leadership, CheckedUp has grown to become a leader in a digital, specialty-focused Point of Care. Over the past 3 years, the CheckedUp business has grown 40% year-over-year and doubled the size of its network, providing an ever growing high-value, specialty-focused advertising network to its customers.
About CheckedUp
CheckedUp is a physician-founded digital patient education company that actively engages patients, caregivers, and physicians at the Point of Care. The Company is one of the nation’s largest 100% digital, specialty-focused Point of Care network with a national footprint, providing condition-specific, active patient engagement through a variety of digital touch points including TV’s in waiting rooms and interactive exam room digital wallboards in specialty Healthcare Provider offices and Health Hospital Systems across the US. CheckedUp acquired Health Media Network (and its affiliated properties, including PetCare TV, in 2022) and is backed by growth equity partner Rockbridge Growth Equity.
