Miami-based dealer constructing one of the largest showrooms in South Florida to enhance the customer experience and gear up for future of Electric Vehicles
South Motors, a privately-held new and pre-owned car dealership headquartered in Miami, Florida, has broken ground. The powerhouse dealer has begun the next phase of its state-of-the-art expansions to their BMW and Honda dealerships, which promise to further innovate and streamline the car-buying experience.
The construction is projected to be delivered during Q4 of this year amounts to a combined $51 Million, with $35 Million going towards the BMW dealership and $17.5 Million towards the Honda dealership. With the future of the auto industry in mind, both facilities are being designed with the infrastructure needed for electric mobility at the forefront of every decision.
The BMW and Honda facilities will feature larger showrooms to showcase new and pre-owned inventory, a larger client lounge area complete with a full coffee and snack bar, larger, updated restrooms and upgraded finishes throughout the facility. South Motors has recently built new garages and service buildings for both dealerships.
Jonathan Chariff, CEO/Dealer of South Motors, said in a statement: “We are thrilled to make this investment in our BMW and Honda dealership so that we can continue to offer our clients the best of the best. We look forward to all the great things ahead at what will be the most state-of-the-art facility in the Southeast.”
The 72,249 square foot BMW facility will feature a separate showroom for certified pre-owned BMW vehicles, and for Mini Coopers. Additionally, it will include an elevator to a brand-new 2nd floor inventory. It will have access to a client café next door. The 16,396 square foot Honda facility will offer an onsite client café.
“Our goal at South Motors is to bring an incredibly cutting-edge and luxury experience to our clients,” said Chariff. “These two facilities combine our vision for the future of car sales while keeping in mind the health and safety of our employees and clients during the pandemic.”
Both the BMW and Honda dealership will proudly feature all of the latest buying programs and incentives, and currently are running sales throughout the construction. Additionally, South Motors is investing in digital technology that will allow customers to handle the entire sales process online.
South Motors, along with its affiliates Vista Motors and Midway Ford Miami, is a privately-held new and used car dealership headquartered in Miami, Florida. Since 1956, this institution has grown to become one of the nation’s first minority-owned franchises, with dealerships across South Florida, including BMW, MINI, Honda, Volkswagen, Infiniti and Ford. South Motors proudly offers Automotive Service seven days a week. Named one of South Florida Business Journal’s Healthiest Employers in 2020, South Motors is passionate about promoting a positive company culture and corporate wellness for all 1,200 of its employees, as well as serving the greater Miami Dade County community. South Motors is committed to giving back to the South Florida community and is heavily involved with many charitable organizations, including the Miami Book Fair, St. Jude Children’s Research Hospital, Amigos for Kids, Cystic Fibrosis Foundation, American Diabetes Association, Susan G. Komen, Feeding America, hurricane relief groups and many others.
