Hibu, a Cedar Rapids, Iowa-based provider of technology-enabled digital marketing solutions to small- and medium-sized businesses across the United States, completed the acquisition of RevLocal, a Columbus, OH-based digital marketing partner to SMBs and multi-location brands across the United States.
The amount of the deal was not disclosed.
With the acquisition, Hibu will expand its offerings. RevLocal has been a digital marketing partner to SMBs and multi-location brands across the United States.
Led by CEO Kevin Jasper, Hibu serves over 70,000 SMBs with a focus on established businesses in high-value, non-discretionary industries such as home repairs/services, auto repair, legal and medical. The company’s subscription-based offering provides SMBs with an integrated, all-in-one outsourced digital marketing solution including digital presence services (websites, listings, reviews, and reputation management), performance marketing (mobile, social, SEO, SEM, and display), and customer relationship management tools (marketing automation, email, and text messaging).
Commenting on the news, Kevin Jasper said: “We are thrilled to welcome the talented team and loyal customers of RevLocal to Hibu. Digital marketing is rapidly changing and becoming increasingly complex, which creates real challenges for SMBs. Combining these two great companies will further expand our reach to local businesses that will benefit from working with a single provider that integrates and optimizes core digital marketing services on one platform. RevLocal’s customers, local market presence, products, and teams complement our expansion plans as we continue to grow our reach into our target market.”
Hibu is a portfolio company of H.I.G. Capital.
