Dean Trevelino, Co-CEO, has served in executive positions with three of the largest global public relations firms, spanning 16 years – Ogilvy, Golin and WeberShandwick. His desire to launch his own firm in 2003 with long-time colleague, Genna Keller, was motivated by an interest in taking an entrepreneurial approach to the changing communications landscape. Dean’s background is a reflection of the agency’s practice focus, with a balance of B2B and B2C work in industries like technology, lifestyle, sports, financial services, franchising, food and beverage. His success launching products, companies and campaigns have left indelible impressions on industries, including the PR launch of the Chick-fil-a Cow Campaign, the scale and sale of Moe’s Southwest Grill, and the launch of Carvana, one of the more successful U.S. startups in the last 10 years. Dean earned an M.A. in organizational communications from The University of Alabama and a B.A. in English from Pennsylvania State University. Today he spends his spare time competing as an ultrarunner.
Genna Keller, Co-CEO, has been a PR and marketing practitioner for more than 30 years and served in executive leadership positions with global firms for 16 years before launching her own agency with long-time colleague Dean Trevelino in the early 2000s. She has a wealth of B2B and B2C and non-profit experience. Passionate about the tech industry and innovation, Keller serves in advisory roles with Tech Alpharetta, Atlanta Tech Angels, among others. Her expertise is often sought for company launch strategies, M&A communications, crisis work and campaign development. Key brand experience includes AutoTrader, The Weather Channel, Verizon Wireless and UnitedHealthcare. Genna is a proud Wake Forest University graduate and lives in Atlanta where she serves on the Buckhead Coalition.
Connect with Dean and Genna on LinkedIn
Interview questions:
Dean
Introduction | Can you provide an introduction to the agency? What is the focus? Industry categories? Services? Team.
Solutions | What are the critical features of Growth Marketing Solutions?
AI| Many marketing and pr firms are integrating AI into their solutions. How is Trevelino/Keller incorporating AI?
B2B vs B2C | How do you approach one audience vs the other? Business decision makers are consumers too so they know how companies market to them. What factors shape your strategy based on the audience?
Genna
Tech Community | Trevelino/Keller has a robust ecosystem within the technology community, including Atlanta Tech Village, Keiretsu Forum, Atlanta Tech Village, and Atlanta Tech Angels. How do you leverage this ecosystem for the agency and your clients?
Acquisition | Trevelino/Keller recently acquired Marsden Marketing. Tell us about the acquisition, Anne Marsden’s background and its impact on the firm.
Content marketing | How important is content marketing and thought leadership? What are the primary tools that you’re implementing?
Growth | Where are the firm’s growth opportunities? Internal or acquisitions
Trevelino/Keller is a Growth PR+Mkt firm focused on building, launching and scaling B2B and B2C companies. It leans into public relations, growth marketing and creative studios to develop measurable programming that leads to outcome-driven goals. In 2024, it acquired Marsden Marketing, a nationally ranked growth marketing firm. Headquartered in Atlanta, the firm holds the distinction of having the industry’s best talent retention, ranks nationally in 12 industry segments and second in Atlanta. For more information, visit www.trevelinokeller.com.
Recent News:
RAFTR Roofing + Exteriors Partners With Trevelino/Keller
Trevelino/Keller Acquires Marsden Marketing
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