Working with long time client, Connecticut Department of Transportation (CTDOT), Decker was tapped for a branding refresh for the department, according to SVP, Strategy & development, Andrew Kesin.
Kesin explains, “Over the past year, the Decker team has dedicated countless hours working closely with leadership at CTDOT to define a new mission and mission system, dynamic brand voice, and fresh visual identity complete with a revamped logo and comprehensive set of branding guidelines.
“This refresh is not just about a new logo or colors; it’s about evolving, staying relevant in a dynamic market, and enhancing the brand story. Sprawling, but focused, and all squarely aimed at the mission: Improving Lives Through Transportation, “ adds agency Creative Director, Dom DeLoya.
The brand refresh will roll out in late summer and early fall throughout all branches of the CTDOT.
Creative credits belong to:
SVP/Strategy: Andrew Kesin
CD/Copy: Dom DeLoya
ACD/Art: Alan Duda
Art Director/Senior Designer: Brighid Docherty
About Decker
Decker crafts distinct and powerful marketing campaigns for brands that connects them with consumers in meaningful ways to stand out from the competition by creating impact that makes a positive difference. For more information, visit www.deckerct.com.
