Utilizing its newly-launched Relationship Design methodology, Ogilvy One today introduced a new approach to maximize marketing technology investment in collaboration with Braze. As part of the partnership, Braze will leverage its industry-leading technology focused on personalized customer engagement through real-time data activation, while Ogilvy One will apply Relationship Design to maximize creativity and innovation across client work. Together, both organizations share one goal: delivering martech solutions designed to create more impactful experiences and drive holistic, long-term growth for brands.
“Today’s CMOs are demanding us to deliver more productive ecosystems with optimized products at reduced costs,” said Ab Gaur, Chief Data and Technology Officer at Ogilvy. “The Relationship Design methodology, employed with Braze, will provide the innovation, strategy, and resources for brands to accomplish just that.”
Ogilvy One’s Relationship Design methodology operates at the intersection of creativity, data, and technology, and combines a set of global tools, resources, frameworks and systems which are tailored to each client’s individual needs. Relationship design incorporates four strategic lenses:
Business: core ambitions and competitive gaps
Brands: core values
Customers: a full dimensional customer
Technology & data: an enabling architecture and ecosystem.
For brands using Braze, the needs are similar: delivering hyper-personalized experiences at scale. Strategically, data streams must be unified, activated, and connected to the right assets, targeting the right customer at the right time. CMOs are asking: How can we optimize our Braze solutions to achieve this north star while keeping total cost of ownership (TCO) low? This is where Ogilvy One can step in as a partner, helping brands maximize the value of their technology.
For one Ogilvy One brand, innovation was achieved when one brand’s technology was provocatively examined using Relationship Design. In one regional context, this brand was struggling with content chaos, specifically keeping the right assets on hand to execute campaigns speedily. Where many agencies would leap at the opportunity to implement and optimize an asset management platform, Ogilvy One technologists utilized Braze native features in a never-before-seen way to allow in-platform asset storage, supporting a 40% sales spike in the region with a streamlined approach to campaign execution.
The same brand sought to ensure that campaign content would drive strong results, so Ogilvy One crafted a meticulously designed relationship between brand and customer. This approach enriched the customer experience, making it both impactful and modern. By incorporating unique gamified elements and forming strategic partnerships with local cultural institutions, including sports teams and stars, Ogilvy One created highly personal interactions. These efforts deepened the brand’s connection with customers, fostering repeat business and strengthening loyalty.
Real client work shows Ogilvy One’s ability to deliver innovative, cost-effective solutions that align with the goal of hyper-personalized experiences at scale. By combining strategic creativity with technical expertise through Relationship Design, Ogilvy One consistently finds ways to optimize approach for maximized investment.
The Ogilvy One-Braze partnership will be on display at Braze Forge, on September 23-25, where Ogilvy One is also an Ignite sponsor with WPP.
To learn more about Ogilvy One and its new Relationship Design methodology, along with special announcements surrounding WPP and its network, be sure to attend the WPP Keynote and executive workshop hosted on Tuesday, September 24 by Ogilvy One.
For more information about Ogilvy One and its relationship design methodology, visit https://www.ogilvyone.com/.
About Ogilvy One
Ogilvy One creates brand, business, and customer value by designing personal, data-driven relationships at the intersection of creativity and technology – now powered by AI. Relationship Design is Ogilvy’s approach that imbues the creation of all work across the services Ogilvy One provides. We believe that relationships aren’t simply managed but need to be strategically designed across brand touchpoints – digital and physical. This expansive view enables us to center our approach to clients’ diverse needs and briefs for relationships and experience services, supported by 4,000 Ogilvy One practitioners and specialists globally, in all regions, operating in over 90 markets. For more information, visit: https://www.ogilvyone.com/.
