Singulate, which uses generative AI to give email marketing a new push, said it has raised a $2.3 million pre-seed round led by New York-based Bowery Capital. Other investors backing the Baltimore startup included London’s Seedcamp, and angel investors and entrepreneurs including Hopin’s Johnny Boufarhat, Indeed’s Paul Forster, Alex Theuma of SaaStock, Allen Gannett, Alen Cvisic, Liz Willits, Dillon Scanlan and Johnathan Kol Bar.
CEO Dave Schools, Chief Operating Officer Nicolas Klein and Chief Technology Officer John O’Gara co-founded the startup after working together for over four years at Hopin, now known as RingCentral.
“I’m thrilled to announce our new company Singulate — building the marketing tool I always wished I had at Hopin with a better founding team than I could have imagined, and incredible investors to back us,” Schools said in a LinkedIn post, referring to Hopin, where he was employee No. 1. “We’re rebuilding email marketing from the ground up with AI. Let’s get ready to rumble.”
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Schools says Singulate’s founding team will target a known problem in marketing — the gap between having tons of data on customers but not knowing how to use it to easily segment and meaningfully personalize marketing communications. Calling segmentation and personalization at scale a “tough problem to solve,” Schools said large language models, or LLMs, and generative AI offer new ways to look at the problem.
Singulate’s difference, Schools says, is “relevance-personalization.” Its AI systems can “write for the individual in a way that’s more personalized than ever before — not in a AI-inauthentic way, but in a more thoughtful, applicable way,” he said. Singulate, which is in private beta, claims its messages receive a “5-10X increase in average click-through rates, or CTRs, and response rates.
“We are thrilled to invest in Singulate and their vision for the future of large-scale communication,” said Mike Brown, partner at Bowery Capital. “The team’s experience and ambition has the potential to bring a giant industry into its next phase of innovation.”
