Located at 34 East 126th Street, CEO Trish Paravas joins fresh new developers committed to revitalizing Central Harlem
Roche Investors, an innovative real estate development firm founded by finance professional and entrepreneur Trish Paravas, has just announced the official launch of sales for its first Roche Residences boutique condominium project.
Represented by Katerina Morosan & Antonia Matijasic, Team Dom50 of EXP Realty, this lifestyle-first initiative will set a new standard for high-end living tailored to the affordable luxury market.
Roche Residences, under the Roche Investors’ umbrella, aims to revolutionize the real estate landscape in New York City by offering luxurious, five-star, hotel-style homes at reasonable prices. The firm provides high-quality residences, introducing game-changing amenities never seen at these price points, that elevate urban living.
Paravas, a self-made woman real estate developer who arrived in the United States from India with just $180 to pursue her education, strategically sought out an underdeveloped market to establish her foothold.
“To differentiate myself in Manhattan’s highly competitive real estate market, I have identified Central Harlem as a viable entry point,” explains Trish Paravas, CEO, Roche Investors. “Real estate development is an extremely capital-intensive and inherently risky endeavor. Central Harlem represents an underdeveloped market with a rich historical significance, which adds to its uniqueness.”
Thus, a former townhouse built in 1910, located at 34 East 126th Street, was recently converted into three distinct units while maintaining its Harlem brownstone historic charm:
- Townhouse Triplex: An en-suite three-bedroom and four-bathroom-residence with three private gardens, private home theater, and luxury marble baths is listed at $2,249,000.
- Suite Two: A two-bedroom, two-bathroom-residence with custom 12″ – 15″ kitchen cabinets, luxury marble baths, and private balcony is listed at $949,000.
- Duplex Penthouse: A two-bedroom, two-bathroom-residence with a private rooftop is listed at $1,249,000.
In addition to amenities standard for high-end luxury buildings, like heated bathroom floors, smart home technology, biometric keyless entry, soundproof windows and sub-zero emissions, Roche Residences takes this project a step above the rest – while remaining affordable – by providing:
- Fully-Furnished Suites: All units are fully furnished and designed for modern living with style and functionality – some already adorned with custom dining tables, art work and terrariums.
- Housekeeping Services: Complimentary housekeeping services for one year, offering convenience and comfort to residents.
- Gym Membership: A one-year Equinox membership to promote a healthy lifestyle.
- Home Meal Subscription: A one-year Factor subscription, ensuring residents enjoy gourmet meals without the hassle of cooking.
Roche Investors is dedicated to creating environmentally sustainable properties, incorporating energy-efficient designs and materials throughout their developments. Each residence is thoughtfully crafted to blend luxury with practicality, ensuring that residents experience the best of both worlds.
“Harlem is renowned for its rich cultural heritage, vibrant music scene, and significant history in the civil rights movement. As someone who is passionate about history, I particularly appreciate landmarks such as the Apollo Theater, which is conveniently located just one block from Roche Residences Condominiums,” details Paravas.
Typically, new developments in Harlem featuring high-end finishes range from $1,100 to $1,350 per square foot. However, as part Roche Residences launch strategy, condominiums with comparable or superior high-end finishes are being offered at a competitive price of $800 per square foot.
“This pricing strategy enables potential buyers to realize an immediate equity gain of $150,000 to $400,000 with their purchase,” explains Paravas.
“The building is perfectly positioned in a vibrant neighborhood that is experiencing significant growth. With our team’s extensive experience in this market, we can confidently say that these residences fit seamlessly into the future fabric of urban living while offering a historical NYC brownstone lifestyle with expansive private outdoor spaces,” shares Katerina Morosan, Licensed Real Estate Salesperson and Team Leader at Team Dom50 brokered by EXP Realty. “This development not only meets the rising demand for affordable luxury, but also enhances the community standard by offering top-tier amenities that resonate with modern residents.
This project is just the first in a series of upcoming new development townhome projects — the next one calls for 15-18 units — Roche Investors has planned in the NYC area.
For more information about Roche Investors and its commitment to redefining luxury living, visit https://rocheinvestors.com/
About Roche Investors
Roche Investors is an innovative residential and commercial real estate development firm specializing in building luxury boutique condominiums in Manhattan, New York. Roche’s vision is to create structurally superior, secure, and impeccably designed luxury Five-Star Hotel-Style Condominiums to clientele at reasonable prices. All our condominiums come with a futuristic vision of clean energy combined with a five-star hotel experience. Roche investments aims to create value through the execution of in-depth redevelopment of historical Harlem buildings into high-end, energy-efficient, high-tech properties.
