Amazon: What’s Project Kuiper, And Why Is It Scaring Investors?

Summary
  • Project Kuiper is Amazon’s effort to enter the satellite broadband business, which could be a large opportunity, but it’s taking too much of investor attention.
  • Investor worries about Kuiper breaking the margin expansion story seem way overblown but reflect the importance of prudent expense management for Amazon investors.
  • With a 20% earnings growth trajectory, Amazon’s current valuation is almost absurd, especially relative to peers like Walmart, Costco, and Apple.
  • I reiterate a ‘Strong Buy’ rating ahead of earnings, with a price target of $260 per share by the end of 2025.

Amazon (NASDAQ:AMZN) is set to report earnings Thursday, a quarter that will bring it one step closer to becoming the largest company in the world in terms of revenue.

And yet, a relatively small project, codenamed Project Kuiper, has been attracting much

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