Neon, a San Francisco, CA-based provider of a direct-to-consumer platform built for games, raised $14M in funding.
Backers included Renegade Partners, Thrive Capital, a16z Speedrun, SciFi VC, and Ribbit Capital.
The company intends to use the funds to double its team while accelerating investment in its product and go-to-market efforts.
Neon provides a direct to consumer platform that features fintech and commerce tools to keep more revenue and build direct relationships with their players by supplementing their in-game (app store-based) monetization with their own D2C ecommerce channel. Its APIs let studios port their rich liveops features and segmentations to their webstore, giving players an experience that’s personalized, immersive and consistent.
