Schloss is a proven marketing executive who has driven growth at The Washington Post, Amazon, and Expedia
The Baltimore Banner today announced that Hunter Schloss will serve as Senior Vice President (SVP) of Growth, where he will drive subscription acquisition strategies, enhance reader engagement, and optimize retention as The Banner continues its commitment to being the most essential and compelling news organization for communities in Maryland.
Schloss most recently was head of digital and eCommerce at The Washington Post. In this role, he led a team of marketers to acquire digital subscriptions for the paper and collaborated with the newsroom on growth strategy. This process included using various media channels to reach target audiences and designing new promotion strategies. Before joining The Washington Post, Schloss held marketing leadership roles at several notable companies including Amazon, Expedia, Workrise, and Otsuka America Pharmaceutical, Inc. where he helped drive profitability and growth.
“We are thrilled to have Hunter join our leadership team as we seek to reach and engage more readers with trusted local journalism that informs and inspires the people of Maryland,” said Baltimore Banner CEO Bob Cohn. “Growing subscriptions is a key pillar in our path to long-term sustainability, and Hunter has the knowledge and experience to help us accelerate the strong trajectory of our first two years.”
“I am honored to join the largest and fastest-growing newsroom in Maryland,” said Schloss. “The caliber of The Banner’s leadership team is unmatched, and I am elated to join such a diverse team of dynamic leaders and journalists. Local, nonprofit journalism is the backbone of our communities, and I look forward to reaching new readers with essential and compelling journalism.”
To support The Banner’s work, check out the latest coverage, and subscribe, please visit www.TheBaltimoreBanner.com.
About The Baltimore Banner
The Baltimore Banner is a multi-platform news operation serving Greater Baltimore and Maryland. Its mission is to be the most essential and compelling news resource for the people of Maryland. We inform, strengthen, and inspire the communities we serve by providing trusted journalism that tells people’s stories, holds leaders accountable, and delivers a wide range of local news that readers and partners are eager to support. The Banner has built a nonprofit digital news operation that allows people to access its content across multiple platforms. Its coverage includes topics ranging from politics and criminal justice, to sports, education, and entertainment. To learn more, visit: www.TheBaltimoreBanner.com.
