Playful social and digital work promotes brand’s premium Gift Boxes for any occasion
The holidays can be a magnet for lackluster, forgettable gifts that ultimately end up collecting dust. This season, instead of socks and candles, ButcherBox is unwrapping a much better gifting option – delicious, responsibly raised meat and seafood – with the help of new work promoting their premium Gift Boxes.
Created in partnership with agency Full Contact, the social and digital Holiday Gifting campaign displays the range of thoughtful and convenient gifting alternatives for the person who appreciates curated, premium protein. Holiday Gifting is the first of many phases to highlight the various ways ButcherBox can help customers become better gift-givers all year round.
The Holiday Gifting campaign continues ButcherBox’s AOR relationship with Full Contact after the launch of the brand’s “Unbox Better” platform, which invited customers to “unbox” the joys of a better, high-quality food experience.
Since 2015, the brand has been on a mission to transform the meat industry by not only considering animal welfare but also improving the entire ecosystem for farmers, the environment, supply chain workers, and customers.
The campaign is slated to continue on throughout the holiday season.
Credits
Agency: Full Contact Advertising
Founding Partner: Marty Donohue
Associate Creative Director: Ellie Fusco
Associate Creative Director: Al Duggan
Designer: Julia Scott
Editor: Adam Proia
Account Supervisor: Sam Mueller
Client: ButcherBox
VP of Product and Brand Management: Jennifer Fukuda
Executive Chef: Jason McKinney
Director of Photography: Cory Nichols
PM: Colleen Sarnowitz
