Billy Nash of The Keyes Company, Florida’s largest independent real estate firm, and Chiara Gennarelli of BH Forbes Global Properties joined forces to obtain the exclusive listing for Villa Gucci in Rome, Italy. Nash and Gennarelli are marketing the extraordinary property on behalf of the Gucci family, with a new listing price of $13,900,000 Euros.
Built in the 1950s by Aldo Gucci, the son of the iconic Gucci brand founder, just minutes from downtown Rome, Villa Gucci is a private compound that embodies the timeless charm of English elegance and Tuscan warmth. The villa was designed with characteristic bow windows and other typical decorative elements on the two facades of the house.
The combination of Italian and English architecture is elegantly refined and bright, with large windows overlooking the almost 5 acres of private gardens and grounds. The main villa’s ground floor features a large kitchen, a dining room, a hobby room with billiards and fireplace, a study and seven bedrooms, each with en-suite bathrooms. The custom new website displays, for buyers, visuals of the expansive floor plans reimagined and modernized, though still honoring the original homes opulence and room volume.
On the third floor, there is penthouse with access to the rooftop with a beautiful terrace. The villa’s priceless asset is the view of the Altar of the Fatherland rising in the center of Rome, visible in the distance, and views across the entire eternal city, a truly remarkable feature Aldo Gucci’s and the entire family cherished.
“Villa Gucci represents not just a property, but a unique opportunity for a discerning international buyer to own a piece of heritage with a storied past in one of the world’s most enchanting cities,” said Nash.
The property is surrounded by a 10,000-square-meter private park, and behind a private gate, a winding driveway surrounded by towering trees and fountains leads to the main villa. Below the vast garden, with a separate entrance, is a second villa that is ripe for enhancement and can be reimagined to the new owner’s style and preference by local architects and interior designers on standby.
“Villa Gucci enjoys a rare balance of urban convenience and natural serenity,” said Gennarelli. “This is more than a location – it’s a lifestyle of timeless beauty and modern sophistication.”
Nash and Gennarelli were tapped to relaunch the marketing of Villa Gucci after previous attempts without exclusive representation were unsuccessful. Listing exclusivity is rare in Italy, as luxury sellers there typically opt to have numerous agents simultaneously market the same property. The combination of a prolific U.S.-based power broker in Nash with an entrenched local luxury agent in Gennarelli and the global reach of the Forbes network appealed to the family.
Keyes, with affiliate brand Illustrated Properties, exclusively represents Forbes Global Properties throughout Florida’s prime luxury markets in Miami-Dade, Broward, Palm Beach, Martin, Volusia and Lee counties.
“Forbes Global Properties is thrilled to represent the iconic Villa Gucci,” said Forbes Global Properties CEO Michael Jalbert. “The relaunch of this property is also a tremendous source of pride, as it exemplifies the international collaboration of Forbes Global Properties members Chiara Gennarelli of Building Heritage Italy and Billy Nash of The Keyes Company, which is central to our mission and ethos.”
When Nash is not setting sales records, he influences the industry through his weekly podcast and as a former television show host. The podcast, Luxury Real Estate with Billy Nash on Apple Podcasts and Spotify, was consistency ranked in the top 10 in the U.S. for luxury real estate programs. Nash also hosted the third season of “Selling Mega Mansions” on AWE Network and has Season 1 of his new global luxury real estate travel docuseries in production – the eight episodes will premiere next summer.
About The Keyes Company: Independently-owned and operated since 1926, The Keyes Company is a leader in the real estate industry. The Keyes Family of Companies, along with its network of partner brokerages comprises 58 offices, more than 3,600 Associates and closed over $10 billion in annual real estate sales and services in 2022. Keyes’ offices are distributed throughout seven counties – Miami-Dade, Broward, Palm Beach, Martin, St. Lucie, Volusia, and Lee. Keyes expands our Associates’ reach globally as a Founding Member and Shareholder of Leading Real Estate Companies of the World®, the world’s largest network of independent brokerages, and Member of the exclusive Forbes Global Properties network. The Keyes Company offers a suite of resources to cover whatever needs arise while buying or selling a home. Mortgage, title, insurance and property management needs are all be managed in-house, allowing Keyes Realtors® to close deals with speed and efficiency while giving clients valuable access to the professionals responsible for the specific service lines.
About Forbes Global Properties: Established and led by the world’s foremost independent luxury residential brokers and industry veterans, Forbes Global Properties is a curated consumer marketplace that connects discerning buyers directly to the world’s finest homes and the elite agents that represent them. Established in 2020, the invitation-only network spans more than 575 locations and comprises more than 21,000 property experts across the U.S., Asia, Australia, Canada, the Caribbean, Mexico, the Middle East, New Zealand, and Europe. For more information, visit forbesglobalproperties.com.
