National Beverage Corp.: Bubbling To The Top

Summary
  • Strong brand loyalty with an innovative product portfolio.
  • Record quarterly results with a path to further growth through product innovation.
  • Substantial liquidity and capital provide additional operational flexibility.

National Beverage Corp. develops, produces, and sells various beverages, spanning sparkling waters, juices, energy drinks, and carbonated soft drinks. Key brands include LaCroix, Clear Fruit, Rip It energy drinks, Everfresh, Mr. Pure 100% juice, Shasta, and Faygo. FIZZ primarily sells products in the United States and Canada.

The LaCroix product has incredible brand loyalty, primarily as it is pleasing to consumers looking for healthy beverages and uses a constant rotation of new flavors to appeal to customers looking for variety. The brand effectively leverages social media platforms and brand ambassadors to promote its products. Overall, the company believes it is agile and innovative, allowing it to quickly respond to changing consumer preferences with new products.

Record quarterly results

FIZZ reported an 11 percent increase in revenues in the most recent quarter as higher demand for take-home products drove up volumes, while the average selling price per case was unchanged. The revenues of $293 million were the highest ever figure reported for a quarter in the company’s history. Gross margin rose to 40 percent from 37 percent in the prior year’s quarter on lower raw material costs as gross profit of $117 million also notched a record.

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