John Dinkel Interviews Wendy Bronfein, CBO & Director of Public Policy at Curio Wellness

Wendy Bronfein is Chief Brand Officer and Director of Public Policy at Curio Wellness. As a member of the executive leadership team, Bronfein drives the company’s legislative agenda across multiple states, oversees the Curio brand, and all corporate communications. Under her leadership, Curio Wellness has become Maryland’s leading medical cannabis company, securing 90% brand awareness within the first year of operations.

Prior to joining Curio Wellness in 2016, Bronfein served as Creative Director of On-Air Promotions at LIVE! With Kelly & Michael and was a Managing Producer at BBC Worldwide Americas from 2006-2010. She has also served in various freelance production roles in New York and Los Angeles working on shows such as The Andy Milonakis Show, Wanda Does it, and The Sharon Osbourne Show.

John Dinkel is the Founder & CEO of Dinkel Business Development., a business development strategic advisory based in Baltimore City. DBD, LLC helps companies with business development planning, training & execution, relationship marketing lead generation, content strategy & creation as well as company-wide BD culture planning. Before starting DBD, LLC., John was the president and publisher of the Baltimore Business Journal (BBJ) for 11 years and VP of Sales for 5 years.

John has over 25 years of experience in business development, sales leadership and operations, and has worked in sales leadership roles at numerous organizations around the Mid-Atlantic. John also serves as an advisor for Truvelop, a local HR technology startup based in Baltimore City. He is also the host of iHeart Radio’s (Baltimore) CEO’s You Should Know weekly podcast.

John strongly believes in giving back to the community and is a board member of Business Volunteers Maryland. He is a member of the President’s Advisory Council for Stevenson University and the Greater Baltimore Committee. He was also appointed to the Bay Restoration Fund Advisory Committee by Governor Larry Hogan in 2017. John resides in Columbia, Maryland with his wife Nuala.

Connect with Wendy and John on LinkedIn

Interview questions:

Q1: Please take a couple of minutes to tell us about Curio, your role there and your background.

Q2: What has been your greatest strategy around the growth of your company?

Q3: What are your inhibitors to growth?

Q4: What’s most important to a company’s growth?

Q5: How do you identify the ideal franchisee for your inclusive dispensary model, Far & Dotter?

Q6: What do you feel has been your number one technique of getting in new business?

Founded in 2014 in Baltimore, Maryland, Curio Wellness is a cGMP certified, vertically integrated medical cannabis company and trusted healthcare partner. Recognized as the leading wellness brand in cannabis by BDS Analytics, Curio is committed to serving patients with targeted, effective, and reliable cannabis-based medicine. For more information visit https://curiowellness.com.