When anything in-person was put to bed last March, Online Optimism CEO Flynn Zaiger didn’t take it as meaning the digital marketing agency he founded had to stay in New Orleans. Instead, he saw a chance for growth.
“A lot of our business happens face-to-face over handshakes, at least to make initial client connections, and all of a sudden no one could shake hands,” Zaiger said. “[That meant] we could be pitching companies across the country, so we looked for where to expand.”
After establishing offices in Atlanta in 2020, Zaiger and design director Juan Pablo Madrid landed on developing a D.C. office, drawn by the talent pool and thriving tech community. Online Optimism works on everything from website design, social media and SEO optimization to content management, or in Zaiger’s words: “If it touches a screen, we tend to help people with it.” It also offers assets like a D.C. networking calendar with many of the local business groups.
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