Digital Intelligence Agency Similarweb is Expanding into the DC Region with a New Office in Reston

With eyes on local tech talent, digital intelligence agency Similarweb is opening an office in Reston, Virginia, this fall.

The self-proclaimed “official measure of the digital world” provides data on the digital performance of other companies and consumer behavior, said Similarweb General Manager of North America Donna Dror. Specifically, the New York-based company works in the intelligence space in digital research, digital marketing, shopping, sales and investment in its 10 offices globally. The 900-person company, which was founded in 2007, works with brands including LegoLending TreeDHL and Rakuten.

The Reston space, with an anticipated opening of September 1, will be its fourth U.S. location. Dror said Similarweb was drawn to the area in part due to the talent, but also the innovation and entrepreneurship growth she’s seen in Northern Virginia, partially due to the many data centers in the area.

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