Jeff Newman serves as president and CEO of the Maryland 5 Star at Fair Hill. Newman is an industry expert with 25+ years experience creating, producing, and marketing over 70 live sports and entertainment events with seamless execution, maximizing brand equity and superior customer experience. Deep background creating new properties and events from the ground up, reenergizing existing ones and growing revenue through corporate partnerships/sponsorships, special events/one-of-a-kind experiential opportunities and ticketing/hospitality programs.
Newman began his career in events working for the Georgia State Olympics before being hired by sports marketing legend Donald Dell at ProServ, Inc. in 1995 as a Tournament Associate for the Legg Mason Tennis Classic (now Citi Open) in Washington, DC. Four years later, he became the youngest Tournament Director within the ATP Tour and held that distinction through 2011. During Newman’s tenure as Tournament Director from 2000 – 2017, the event grew to be one of only five combined ATP/WTA professional tournaments in the US and one of only eleven ATP 500 level events worldwide broadcast internationally in 185 countries. Other highlights include capturing >$50M in corporate sponsorships and raising over $2.75M for the tournament owner & beneficiary – Washington Tennis & Education Foundation.
In 2017, Newman went on to become VP of Events & Experiential Sales with iHeartMedia, Washington/Baltimore Region, offering sponsorship and unique packages connecting consumers with brands through the power of LIVE events. During his tenure, overall event sponsorship and non-traditional revenue increased 188% YOY.
Prior to becoming the new President & CEO of the Maryland 5 Star at Fair Hill and The Fair Hill Host Organizing Committee in August 2019, Newman served as VP, Global Partnerships with Monumental Sports & Entertainment (MSE), one of the largest integrated sports and entertainment companies in the country.
About Maryland 5 Star at Fair Hill:
The storied tradition of Eventing at beautiful Fair Hill continues with the Maryland 5 Star to be held at the newly constructed Fair Hill Special Event Zone in Elkton, MD (Cecil County). One of only two 5 Star events in the United States, and seventh worldwide, the prestigious 5 Star (CCI5*) designation is the pinnacle of the sport of eventing, best described as an equestrian triathlon. The inaugural event in October 2021 marked a new chapter for the state of Maryland’s prestigious horse and equestrian tradition. The event showcases four days of competition in Dressage, Cross Country, and Show Jumping. This year’s event will take place from October 13 – 16, 2022.
Fair Hill is a 5,656-acre MD Department of Natural Resources Management Area, conveniently located between Baltimore and Philadelphia, with proximity to Delaware. Fair Hill is known for its pristine terrain, woodlands, and natural beauty. The property was formerly owned by William duPont, Jr., an avid equestrian and racecourse developer, then it was purchased by the State of Maryland in 1975. For more information, visit: Maryland 5 Star at Fair Hill – A CCI5*-L Eventing Competition.
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David Nevins is president & CEO of Nevins & Associates, a highly regarded strategic communications company and proactive public relations partner. The firm’s regional and national client base is a unique mix of organizations across a variety of industries including: healthcare, professional service firms, finance, not-for-profits, distributors, state agencies, national media companies, technology, political and grassroots campaigns, real estate development, sporting events, and more.
With more than 30 years of experience in marketing, public relations, and community and government relations, David is a talented and seasoned executive. Prior to founding Nevins & Associates in 1983, David served as the Director of Marketing for both Towson University and the Baltimore Symphony Orchestra. In 2001, he was tapped by the CEO of Comcast to employ his marketing expertise as President of the company’s regional sports network, Comcast SportsNet Mid-Atlantic. David is a Past President of the Board of Governors for the Center Club and is a former Chairman of the Board of Regents for the University System of Maryland, a position to which he was appointed by the Governor of Maryland. David has chaired the Maryland Public Broadcasting Commission and the Maryland Higher Education Loan Corporation, served as President of both the Jewish National Fund and the Towson Business Association and was a member of the PNC Bank board.
David is highly involved in the business, civic, and political communities, and his many years of active leadership in numerous organizations have built a network of contacts that he regularly puts to use for the firm’s clients. For more information, visit www.nevinspr.com.
