Drybar Towson, the second location in the Baltimore region, to open this fall
After a successful entry into the Baltimore market with the opening of its Hampden location in June, the Drybar® brand today announced its expansion to Towson, slated for this fall. The Drybar brand is based on the simple concept of focusing on one thing and being the best at it: blowouts. The idea was a natural one for curly-haired founder Alli Webb, a longtime professional stylist, who constantly found herself overpaying for blowouts at traditional salons.
Drybar Towson, which is owned and operated by Sana Abidi, will be located in Circle East, 1 East Joppa Road, Towson, Md. Abidi is also the owner of the brand’s first location in the region, Drybar Baltimore. The 1,800 square-foot shop will have 10 chairs and is expected to employ approximately 20-25 professionals, including stylists and front-of-house staff.
“Seeing the community’s response to Drybar Baltimore made it an easy decision to expand and open a second location in Towson,” said Abidi. “Circle East is a growing destination for shopping, beauty and dining, and we are confident we will continue our momentum in the market by bringing our unique concept to the women of Towson and Baltimore County.”
At the core of the experience is the brand’s dedication to over-the-top customer service and obsessive attention to every last detail. The Towson shop will offer all the Drybar brand’s signature services, including blowouts, braids and up-dos, as well as signature products. The Towson location will also offer memberships that range from two to four blowouts a month, discounts on other products and services, and a free birthday service. With the health and safety of guests, studio staff, and communities in mind, the location will follow enhanced safety and sanitation standards that meet or exceed all CDC guidelines. The Drybar brand continues to review and adapt safety and sanitation protocols to ensure a safe and welcoming environment.
For more information, visit https://www.drybarshops.com.
