San Diego-based full service agency 62ABOVE has been chosen as the Agency of Record by Monterey County Convention & Visitors Bureau (Monterey County CVB). The agency was selected after a competitive process in which several agencies vied for the account to represent this Central Coast gem.
No stranger to destination and tourism marketing, 62ABOVE enjoys deep experience in this category. Just completing a project assignment for Monterey County CVB, the agency also looks after Love Catalina/Catalina Island Tourism Authority, The City of Rancho Mirage Tourism and several other destinations in the hospitality arena.
“62ABOVE created an innovative and compelling recovery campaign that inspired travelers to pick Monterey County as the destination they’d want to travel to as the world reopened,” said Rob O’Keefe, president and CEO of Monterey County CVB. “They are the perfect partners to help our destination come back even better than before.”
Partnering with Monterey County CVB, 62ABOVE will work alongside the client marketing communications team on marketing strategy, creative development and execution of advertising campaigns, media planning and placement and more.
Earlier this year, the agency was tasked with creating and producing a national TV, print and digital campaign designed to encourage post-pandemic travel to Monterey County. The campaign, Now is the Moment, has been very successful and is still running in various national markets. Now the team is working on a marketing campaign aimed at group business, which will debut in the fall. Further campaigns and initiatives are in the planning stages for the fiscal year which started July 1, 2021.
“With the success of Now is the Moment, the agency proved that they understand our destination and are aligned in supporting our aspirations to be a nationally recognized travel brand,” said Lindsey Guinn, director of marketing communications at Monterey County CVB. “We look forward to our expanded relationship and continued creative collaboration to set Monterey County apart from a very competitive tourism landscape.”
“We couldn’t be more thrilled to continue this great relationship with Monterey County CVB,” stated Jon Bailey, Chief Relationships Officer and co-founder of 62ABOVE. “This is truly one of the most beautiful destinations on the West Coast, and we can’t wait to show the world more of its attributes.”
Monterey County Convention & Visitors Bureau represents 16 major destinations within the county including Monterey, Carmel-by-the-Sea, Pebble Beach, Big Sur and more.
ABOUT 62ABOVE | 62ABOVE is a full-service marketing agency that partners with companies seeking creative solutions to their business challenges. Fully integrated, the company provides a wide range of in-house marketing capabilities including creative, design, strategy, media planning and buying, public relations, social media, and digital solutions. The company has amassed an impressive list of clients including Qualcomm, Monterey County Convention & Visitors Bureau, Caesar’s Entertainment, Curio Collection Hotels by Hilton, Baja California Tourism, Ashford University, PacSafe, Splat! and more. 62ABOVE, based in San Diego, is strongly committed to the environment and is involved in a number of initiatives aimed at conservation and rehabilitation. For more information, visit 62ABOVE.com and follow on Facebook, Instagram and Twitter.
ABOUT MONTEREY COUNTY CONVENTION & VISITORS BUREAU | The Monterey County Convention & Visitors Bureau (Monterey County CVB) is a 501c6 non-profit organization that drives tourism for Monterey County. Tourism is the largest industry on the Monterey Peninsula and the second largest in the County. The Monterey County CVB is a partnership of the hospitality community and local governments that aims to drive business growth through compelling marketing and targeted sales initiatives that maximize the benefits of tourism to its guests, members and the community. Travel spending in Monterey County was $3.24 billion in 2019, representing a 3.3 percent increase from 2018. This $3.24 billion in visitor spending supported 27,120 jobs, contributed $296 million in total taxes and generated $153 million local tax dollars that directly benefited the community. For more information, visit www.SeeMonterey.com and follow us on Facebook, Instagram and Twitter.
