Like many startup founders, Jono Matusky began building a company that aimed to solve a problem he’d experienced firsthand.
A few years ago, Matusky was working with a record label in Havana, Cuba, but touring was challenging. They began looking at ecommerce options to increase merch sales, as it can be one of the biggest ways artists can make money. But it was sometimes a hard sell, he said.
“The problem is that most of this merch is sold at concerts, not online, and musicians are reluctant to crassly ‘plug’ their merch because they feel more comfortable talking about their music, their videos, their art,” Matusky said. “I wanted a way to help them integrate their digital content with their physical merch, to make it feel like a more holistic experience for fans.”
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