Good News for Disney: Fans Are Watching More Football

October 18, 2021

National Football League viewership is the highest it's been since 2012.

Image source: Getty Images.

Key Points

  • Disney’s cable segment is carrying the company through the COVID-19 pandemic.
  • While the trend of subscription cancellations continues, Disney is keeping up revenue and profits.
  • Cable segment profits give Disney time to develop its streaming services.
Walt Disney (NYSE:DIS) shareholders will be happy to hear good news about their investment. The House of Mouse has been hard at work rebounding from the devastating effects of the coronavirus pandemic that left many of its businesses temporarily closed to the public.

Thankfully, nearly all its operations have been reopened, and the recovery is progressing quickly. One more piece of good news reported by The Wall Street Journal on Friday, Oct. 8, was that viewership of National Football League (NFL) games is at the highest it has been in several years. Here’s why that matters to Disney.

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