Meet Binh Nguyen, an accomplished public relations professional with over seven years of experience. Previously, she served as a strategic communications partner to clients nationwide, spearheading public relations, branding and social media campaigns that resulted in positive press placements, notable award wins, revenue growth and more. Nguyen’s ability to cultivate strong relationships with media professionals from top national, local and trade publications has been instrumental in landing impactful stories in outlets such as The New York Times, Food & Wine, Bon Appétit, Condé Nast Traveler and more.
As senior director of communications at Visit Philadelphia, Nguyen executes media relations along all of Visit Philadelphia’s storylines, generating positive coverage for the destination in various media channels. In collaboration with her colleagues, Nguyen helps lead the communications team’s planning and execution strategies, effectively reaching and engaging the organization’s target travel audiences.
Nguyen focuses on the following key verticals: culinary, live music and festivals, parks and outdoors, government affairs and key Visit Philadelphia initiatives.
Beyond her work at Visit Philadelphia, Nguyen serves as director-at-large on the Temple University Alumni Association board, where she actively fosters a strong alumni network and enhances the university’s legacy. Nguyen has also found a passion for sharing her love of food and culture through her popular @Philly_Sushi Instagram page. With over 55,000 followers, she curates and manages captivating content that showcases Philadelphia’s delicious sushi scene.
Connect with Binh on LinkedIn
Brian Hart is the founder and president of Flackable, an award-winning public relations agency representing financial and professional services brands nationwide. Headquartered in Philadelphia, Flackable guides growth-driven brands to new levels of credibility, authority and influence through its integrated approach to public relations. His professional recognition includes Bulldog Reporter‘s 2021 Silver PR Star Under 40, Irish America Magazine’s 2019, 2018 & 2017 Business 100, PR News’ 2017 Rising PR Stars 30 & Under, Lehigh Valley Business’s 2016 Forty Under 40 and Adweek’s 2015 PR Industry 30 Under 30. Brian is a Temple University graduate with a B.A. in Strategic Communication and a Political Science minor.
Connect with Brian on LinkedIn
Interview questions:
Q1: You joined Visit Philadelphia as the Senior Director of Communications back in February. What is it that drew you to the organization?
Q2: What are some of the highlights from your first summer in this new role?
Q3: As the summer begins to wind down, I know the entire city is excited for a vibrant fall season. What are some of the big projects and events you’re working on right now that should be on our radars?
Q4: Like other major urban areas in the United States, Philadelphia is not without its challenges. Businesses and the local economy are still rebounding from the pandemic, violent crime remains at historic highs. How have the tourism and hospitality industries in the city handled these challenges, and what are some examples of resilience you have witnessed from them?
Q5: Commercial real estate has been another challenge plaguing cities across the U.S. In Philadelphia, office vacancies remain high with hybrid and remote work becoming the norm, and the reduced foot traffic as a result has certainly had an impact on local dining. What are local restaurants doing to attract business in this new climate?
Q6: Football season is right around the corner, and after winning the NFC championship last season, the Philadelphia Eagles look like they could be even better this year. There is so much excitement throughout the city for this team. Can you tell me how businesses across the city plan to capitalize on the Eagles season and all of the excitement that comes with it?
Q7: The communications field is undergoing massive changes right now – with the swift adaptation of artificial intelligence and a new era of both traditional media and social media underway. What advice would you give to the next generation of comms professionals who want to break into this field?
Q8: As you reflect back on your own career journey, what are some of the habits and principals you’ve developed that have helped you fuel your own success?
VISIT PHILADELPHIA® is our name and our mission. As the region’s official tourism marketing agency, we build Greater Philadelphia’s image, drive visitation and boost the economy. On Greater Philadelphia’s official visitor website, visitphilly.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages.
Compelling photography and videos, interactive maps and detailed visitor information make the site an effective trip-planning tool. Visitors can also find loads of inspiration on Visit Philly’s social media Channels.
Recent News: https://www.visitphilly.com/media-center/
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