It’s a question guiding Crossbeam, its cofounder and CEO Bob Moore told Technical.ly this week on the heels of the partnership ecosystem platform maker’s new $76 million Series C led by Andreessen Horowitz.
Crossbeam, now about three years old, was born from the growing number of partnerships roles developing at tech companies. There wasn’t a great way for building relationships without sharing too much data, and there wasn’t a great way to scale or measure these role’s impact, Moore was finding.
In 2018, Moore and Buck Ryan sought out to fill that knowledge gap with what they now refer to as an “escrow service for data” which allows companies to see how their customers and sales overlap without sharing too much information. Today, they say, more than 5,000 companies are using the platform, and seven out of 10 customers are brought in from a client that was already working with Crossbeam.
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