After joining DraftKings Inc. (Nasdaq: DKNG) in 2013 as one of its first 15 employees, Stephanie Sherman today assumes the role of Chief Marketing Officer, a move that will consolidate all marketing functions under her leadership. An instrumental team member from the early days of DraftKings, Sherman will continue to drive and scale future marketing as she oversees brand and agency campaigns, media buying and influencer strategy, among other functions.
“When I started at DraftKings nine years ago, there was a genuine and collective sense that we were building something special, and zooming out to today, that has been validated more than I could have ever imagined,” said Stephanie Sherman, Chief Marketing Officer at DraftKings. “For all the accomplishments we’ve celebrated and adversity we’ve overcome, I take on this new position knowing there is still so much opportunity ahead along with brilliant people ready to deliver.”
In her previous role as Senior Vice President of Marketing at DraftKings, Sherman was focused on customer acquisition and direct response marketing, areas which have been crucial as market share competition for real-money gaming rises. From a marketing perspective, Sherman has helped guide the ongoing business expansion of DraftKings for nearly a decade as the company has expanded to include daily fantasy, sports betting, online casino to digital collectibles and has necessitated increasingly savvy and data-driven performance. Based on her significant contributions and growth over time, Sherman has been recognized the past two years in a row by Adweek as one of the “Most Powerful Women in Sports.”
“Since our early days as an insurgent daily fantasy business, Stephanie has been a driving force of our growth and contributed hugely to DraftKings becoming a household name and a global, multi-product digital entertainment company enjoyed by millions of consumers,” said Matt Kalish, Co-founder and President of DraftKings North America. “Stephanie’s consistently strong performance has earned the respect of the entire DraftKings team and she is recognized as one of our industry’s most dynamic marketing minds. I am thrilled to elevate Stephanie as our Chief Marketing Officer and gain her integral perspective within our executive leadership team.”
As the latest member of DraftKings’ executive team, Sherman will further optimize marketing capabilities as a multi-brand organization. Prior to serving in roles of increasing responsibility at DraftKings, Sherman managed acquisition marketing for Vistaprint.
Responsible gaming awareness is fundamental to all DraftKings marketing efforts as part of its broader S.E.R.V.E.S. initiative. The company is committed to protecting consumers with groundbreaking technology, effective staff training, education and resources for customers. This includes the support of evidence-based research along with world-class organizations like KRI, the International Center for Responsible Gaming and the Harvard Medical School-affiliated Cambridge Health Alliance.
For more information on DraftKings, visit www.draftkings.com/about or download the apps via iOS and Android.
About DraftKings
DraftKings Inc. is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for operators in 17 countries. DraftKings’ Sportsbook is live with mobile and/or retail betting operations in the United States in Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Louisiana, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Virginia, West Virginia, and Wyoming. DraftKings’ daily fantasy sports product is available in 6 countries internationally with 15 distinct sports categories. DraftKings is both an official daily fantasy and sports betting partner of the NFL, NBA, MLB, NHL, PGA TOUR and UFC as well as an official daily fantasy partner of NASCAR. Launched in August 2021, DraftKings Marketplace is a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions. DraftKings also owns Vegas Sports Information Network, LLC (VSiN), a multi-platform broadcast and content company.
