Cortina, a New York-based provider of a software solution for retailers to expand their business into new categories, raised $6M in Seed funding.
The round was led by Point72 Ventures with participation from AlleyCorp, Primary VC, Blue Watch, and Lorimer.
The company intends to use the funds to grow the product and team.
Led by CEO Keith George, Cortina provides a marketplace platform that enables brands and retailers to expand beyond their core business into new categories and products without taking on any inventory risk. The platform allows brands to sell other vendor’s products directly on their own site, keeping their own brand experience while offering complementary products for their customers. Cortina supports direct connections to a limitless number of partners and is agnostic to all ecommerce and back-end technologies.
