
After a three-month pilot with the Behavioral Wellness Center (BeWell), an addiction treatment center in North Philadelphia, ROAR for Good is officially entering the healthcare industry with its personal safety device technology, AlwaysOn.
The expansion into the new vertical has been on CEO and cofounder Yasmine Mustafa’s mind for some time. She had pivoted the company from B2B to B2B with a focus on hospitality right as COVID-19 made it one of the hardest-hit industries of 2020, but legislation requiring hotels to provide their staff with personal safety devices — as well as an increase in assaults on service workers amid the pandemic — has flooded the company with requests, she told Technical.ly.
Healthcare professionals were also seeing an upswing in assaults. Not only were hospitals overwhelmed with COVID-19 over the last two years, but substance abuse rose.
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