How I Got Here: Why Prefect CRO Hiro Rodriguez Took the Road Less Traveled

Before he became the chief revenue officer of DC orchestration startup PrefectHiro Rodriguez had a number of all-star tech gigs, including with names like Salesforce and DocuSign.

But before he jumped into the big leagues, Rodriguez had to figure out the path he wanted to follow.

He initially started college wanting to be a sports agent, but ultimately went for a political science degree with the intention of being a lawyer. By the time he graduated from the University of San Diego, though, he didn’t think law school was the right move for him. He spent a few years in Las Vegas, Nevada selling Cutco knives, which he said taught him a ton about sales, before landing a gig back in California and breaking into tech as an account executive for Salesforce.

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