Public service broadcaster Your Public Radio announced that it has promoted Carrie Evans to the position of program director of the Adult Album Alternative music discovery station WTMD 89.7 FM. Evans has served as the interim program director since the sale of WTMD to Your Public Radio was finalized in November 2021. With this promotion, Evans becomes one of only a handful of female program directors at the more than 50 AAA stations across the country.
As program director, Evans is responsible for the overall sound and quality of WTMD’s non-commercial radio and digital services. This includes supervising the on-air hosts and music programming staff, ensuring the format is successfully implemented and audience-focused and collaborating with other departments to help achieve audience, revenue and organizational goals. One of the first priorities for Evans is to work with Paragon Media Strategies to target and focus the WTMD music playlist to super-serve audiences in the Greater Baltimore area.
“We could not have found a bigger fan of the format and champion for local Baltimore musicians and artists. Carrie has been a stabilizing force for the station during a protracted period of transition and is the right person to lead WTMD’s talented hosts and programming team to new heights,” said Your Public Radio’s President LaFontaine E. Oliver.
In keeping with WTMD’s mission to be more than a radio station, Evans is one of the primary faces of WTMD in the community; and she will lead efforts to create opportunities for audiences to deepen their connection to local music and the arts – online, on the air and in neighborhoods throughout Baltimore and Central Maryland.
Prior to serving as interim program director, Evans served as WTMD’s assistant program director and afternoon drivetime host—a role which she will continue. Previously, Evans was the midday host and music director at WRNR in Annapolis.
About WTMD
WTMD is a public radio music discovery station in Baltimore owned by Your Public Radio, which also owns and operates WYPR, an NPR News station. Serving the country’s 23rd-largest media market, WTMD currently reaches about 100,000 people a week. WTMD strives to be the destination for music discovery and community engagement for greater Baltimore. For more information, visit www.wtmd.org or call 410-704-8938.
About Your Public Radio
Your Public Radio serves Baltimore, Central Maryland and beyond. NPR station WYPR was founded in 2002 by local community members. It is an independent licensee with a diverse Board of Directors consisting of Maryland residents. In addition to airing national and international radio features, WYPR excels in local programming including its news, public affairs and cultural programs, and in 2021, Your Public Radio acquired WTMD 89.7 FM, preserving its award-winning music discovery format and expanding Your Public Radio programming for the community. WYPR is located at 88.1 FM on the radio dial and at 2216 N. Charles Street in Baltimore. WTMD is located at 89.7 FM on the radio dial and at 1 Olympic Plaza in Towson. As listener-supported radio stations, all contributions to the stations are tax-deductible to the full extent of the law. For more information, visit www.wypr.org or www.wtmd.org.
