LOS ANGELES–(BUSINESS WIRE)–Skechers announced that the world’s third largest athletic lifestyle footwear brand has opened its biggest East Coast retail destination in New Jersey. Centered around The Comfort Technology Company and its many innovations, the new nearly 22,000-square-foot superstore at The Mills at Jersey Gardens will showcase the brand’s renowned styles and latest innovations for men, women and children.
“Skechers is a multifaceted lifestyle brand that offers footwear of every kind, from sandals and boots to occupational shoes, running, walking, golf and now pickleball shoes, and more,” said Michael Greenberg, president of Skechers. “To help us meet consumers’ growing demand for our product, Simon Property Group found the ideal size and location for our new home—a nearly 22,000-square-foot superstore significantly larger than our previous 2,900-square-foot location at The Mills at Jersey Gardens, and one that allows us to showcase our apparel in a dedicated 4,000-square-foot space. A complete fashion, lifestyle and performance destination that enables regional consumers, locals and tourists to explore our entire comfort offering.”
Located on the second floor of The Mills at Jersey Gardens, the new store features dedicated Skechers Performance and Skechers Work shop-in-shop areas, a 4,000-square-foot dedicated Skechers apparel shop, as well as a vast offering of casual footwear and athletic styles. Designed as an easy-to-shop circulation path, the store is an interactive gallery of the Skechers experience, with captivating digital displays and fabric lightboxes presenting the brand’s marketing. Environmental features include LED lighting, concrete and recycled vinyl flooring and energy-conscious ceiling fans as well as recycled rubber seating throughout the store.
From fashion styles to lifestyle product and performance shoes for sport enthusiasts, Skechers’ offering is enhanced with the Company’s signature comfort innovations—including its patented Skechers Arch Fit Technology™, Skechers Max Cushioning Technology™, Skechers Hyper Burst Technology™, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit Technology™, Skechers Stretch Fit Technology™, Skechers Hands Free Slip-ins Technology™ and Massage Fit Technology™.
The Mills at Jersey Gardens is near New York City and Newark International Airport, and the center offers daily transportation from Manhattan Port Authority Bus Terminal for tax-free shopping.
Consumers can shop for Skechers at over 540 Skechers stores in the United States, more than 3,700 international stores, online at Skechers.com, and at many leading retailers worldwide.
About Skechers USA, Inc.
Skechers USA, Inc. (NYSE:SKX), The Comfort Technology Company™ based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and 4,308 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TikTok.
