PeopleMetrics has appointed Richard Vanderveer, PhD as Chief Insight Officer, Physician CX to help expand its growing Pharma CX practice.
PeopleMetrics, founded in 2001, provides customer experience research, software and consulting services. PeopleMetrics founder and CEO, Dr. Sean McDade, recently published his second book titled Pharma Customer Experience which describes how pharma should focus on experiences of their customers (patients, HCPs, caregivers) above all else.
Dr. Vanderveer has had over 40 years of experience in studying the psychology of the physician. He has founded multiple market research firms serving the pharmaceutical industry.
“Richard knows physician psychology like no other,” explains Sean McDade. “With his unique ability to understand physicians and how they want to interact with pharma, there is no one on the planet more qualified to help pharma create better experiences for physicians. I could not be more excited to have Richard join our team at PeopleMetrics.”
Dr. Vanderveer, also commented, “PeopleMetrics has laid the groundwork in helping pharma companies create and measure the customer experience, most of which has focused on the patient. I am excited to expand this important CX narrative to physicians whose needs and wants from pharma have changed dramatically in recent years.”
