Smarter Sorting, a Boulder, Colo., Austin, Texas, and Los Angeles-based consumer goods data and sustainability company, raised an additional $7m in funding.
Regeneration.VC made the investment and Michael Smith, Regeneration.VC’s General Partner, joined Smarter Sorting’s board of directors with this deal. This capital comes as an extension to the recent $25M investment round led by G2 Venture Partners earlier this year.
The company will use this additional investment to further build out its team, digital products, and data platform.
Led by Jacqueline Claudia, CEO, Smarter Sorting helps companies make, market and move consumer products better. Its customers include national discount club stores and supermarkets, as well as the brands they sell. The company’s customers use its Product Intelligence Platform to gain product insights and identify how to best handle regulated consumer products across the supply chain to remain compliant, avoid fines and reduce their environmental impact. The data company’s proprietary technology can classify 2 million consumer products across 3,500+ data points and 150 million chemical compounds. By providing new data and insights to retailers and the brands they sell, Smarter Sorting ensures products are safely handled, the environmental impact of the supply chain is minimized, fines are avoided, goods are diverted into the most environmentally friendly waste stream, and donations to food banks are maximized.
Today, the technology is used by major retailers such as Costco, Albertson’s and Wegmans.
