As the Milwaukee Bucks’ official DJ and producer, Shawna Nicols — aka DJ Shawna — could rest on her laurels and enjoy the cushy gigs and partnerships that come with thrilling arena-sized crowds.
But that’s not her style. Instead, the DJ-turned-emerging-entrepreneur is looking to extend her influence beyond the booth, using her growing platform to spread positivity. It’s all part of Nicols’ mission to “dare to be.”
The mantra is something Nicols’ embraced as she has transitioned out of a professional basketball career into live entertainment, and today as she dips her toes into creative entrepreneurship. The phrase is also behind the name of her parent business, Dare to Be Entertainment, under which she not only books DJ performances nationwide, but also runs a clothing line, hosts a podcast, and serves as a motivational speaker.
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