RealPage, a Richardson, TX-based provider of software and data analytics to the real estate industry, acquired Knock CRM, a Seattle, WA-based provider of customer relationship management.
The amount of the deal was not disclosed. The transaction is subject to customary closing conditions and is expected to close in the coming days.
The acquisition combines Knock’s suite of products with RealPage’s AI, yield management and smart property management solutions. Together, the two companies will create an operating platform to maximize net operating income (NOI) for the multifamily sector’s asset class.
Led by CEO Demetri Themelis, Knock CRM offers an integrated suite of front office technology that provides multifamily owners and operators with the capabilities they need to more profitably acquire and retain high-value, long-term residents. The company empowers leasing teams with tools to accelerate successful leasing and renewal outcomes, provides marketers the data to optimize spend. Its API-first platform integrates into any property management system (PMS) and will maintain this flexibility as it becomes part of RealPage’s open, PMS-agnostic front office platform.
Led by CEO Dana Jones, RealPage provides a technology platform that enables real estate owners and managers to change how people experience and use rental space. Clients use the platform to gain transparency into asset performance, leverage data insights and monetize space to create incremental yields.