Digital Quality Control Company Secures 17,500 Square Feet Across a Full Floor at Rudin’s Boutique Midtown Tower
Rudin, a full-service real estate organization and one of New York City’s largest private owners, operators and developers of first-class real estate, announced today that it has completed a new 17,500-square-foot lease with Applause at 355 Lexington Avenue in Midtown.
Applause’s deal with Rudin marks the digital quality control and testing firm’s first location in New York City. The company will occupy the entire seventh floor of the 270,000 square-foot tower and plans to move in this month.
Founded in 2007 by Doron Reuveni, the Framingham, Massachusetts-based company is a worldwide leader in providing brands with authentic, timely real-world feedback on their digital assets. Ford, Google, Western Union, Dow Jones and thousands of other brands rely on Applause as a best practice.
“We are excited to welcome Applause to both New York City and 355 Lexington Avenue,” said Michael Rudin, Executive Vice President at Rudin. “We are confident that Applause will thrive among New York’s burgeoning ecosystem of technology focused companies, and benefit from the building’s prime Midtown location.”
Applause was represented by Chris Foerch of Savills. Robert Steinman, Senior Vice President at Rudin, represented building ownership in the transaction.
Built in 1959 by the Rudin Family, 355 Lexington Avenue is located two blocks from Grand Central Terminal with convenient access to the 4/5/6/7/S subway lines, Metro-North Railroad and starting in December, the Long Island Rail Road. Originally designed by Emery Roth & Sons, the 22-story tower has received several upgrades and improvements over the years, earning an Energy Star label for its operating efficiency, as well as WiredScore Gold certification in recognition of its connectivity. The building also features Nantum OS, the world’s most advanced building operating system. Nantum OS is the flagship product of Prescriptive Data, a privately held smart building automation company focused on using artificial intelligence to improve efficiency, decrease carbon emissions and optimize tenant comfort.
About Applause
Applause is the world leader in testing and digital quality. Brands today win or lose customers through digital interactions, and Applause alone can deliver authentic feedback on the quality of digital assets and experiences, provided by real users in real-world settings. Our disruptive approach harnesses the power of the Applause platform and leverages a vetted community of more than one million digital experts worldwide. Unlike traditional testing methods (including lab-based and offshoring), we respond with the speed, scale and flexibility that digital-focused brands require and expect. Applause provides insightful, actionable testing results that can directly inform go/no go release decisions, helping development teams build better and faster, and release with confidence. Thousands of digital-first brands – including Ford, Google, Western Union and Dow Jones – rely on Applause as a best practice to deliver the digital experiences their customers love. Learn more at www.applause.com.
About Rudin
Rudin is a full-service real estate organization, and one of New York City’s largest private owners, operators and developers of best-in-class real estate. Among its real estate holdings are 16 commercial office buildings containing approximately 10.5 million square feet of space and 17 apartment buildings comprising over four million square feet of residences. For more information about Rudin, please visit https://www.rudin.com/.
