WPP (NYSE: WPP), a London, UK-based creative transformation company, acquired Passport Brand Design, a brand design agency based in Southern California.
The amount of the deal was not disclosed.
The agency will join VMLY&R’s global network, creating exciting new partnership opportunities for existing talent and clients and expanding VMLY&R’s presence in the West Coast region.
A WPP company, VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. It is made up of more than 13,000 employees worldwide with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore and Sydney. The agency is behind campaigns for blue-chip client partners including Colgate-Palmolive, Danone, Dell, Ford, Intel, New Balance, Pfizer and Wendy’s.
Founded in 2004 by Natalie Taormina and Jeremy Creighton, Passport brings extensive brand identity, design expertise and insight into WPP and works across a broad range of consumer categories and global markets, spanning Australia and Asia to North America. The agency has worked across multiple categories, in multiple markets throughout Australia, Asia and North America. Clients include Coca-Cola, Kraft and Heineken.
Led by CEO Mark Read, WPP is a creative transformation company that offers possibility for the work of people, planet, clients and communities.
