First Southeastern location will launch this fall, bringing the magic of escape through a playful experience that taps into the senses for people of all ages
Sloomoo Institute – an experiential destination that taps into the joy of multi-sensory play through hand-crafted, artisanal slime and #satisfying experiences – announces the opening of its first space in the Southeast this fall, located in the Buckhead neighborhood of Atlanta at 3637 Peachtree Road and leased by Easy Street Properties. Launched in 2019 with its New York flagship location, Sloomoo Institute offers a much-needed reprieve from the overwhelmingly digital nature of the modern world and instead puts guests in touch with the physical world and with themselves.
The new attraction features a series of fantastical, interactive experiences that delight the senses of sight, touch, smell and sound, including a DIY bar that offers the opportunity to make more than four million different slime creations using 40 colors, 150 charms and 60 scents, featuring fruits, florals and more. Other features include dozens of slime vats for interactive play; “Sloomoo Falls,” where visitors can stand under a waterfall of slime; “Lake Sloomoo,” which provides 350 gallons of slime to walk on after sanitizing feet; a Yayoi Kusama Obliteration Room-inspired “Slime Wall”; Kinetic Sand® “Doons”; ASMR experiences; soundscapes; scent exploration; immersive videos; AR surprises and more.
“Since launching Sloomoo Institute, our passion has always been focused on activating our customers’ senses with a physical product, going back to the concept of sensory play and analog experiences as a way to access joy and let go of swipe culture,” said the Sloomoo founders Karen Robinovitz and Sara Schiller. “We began as a pop-up in New York City, but after seeing how our guests responded to the concept, we decided to expand and introduce Sloomoo in the Atlanta market, sharing our elevated, offline experiences on a wider scale with people of all ages and abilities.”
Sloomoo Institute called on experts in diverse, creative industries to round out the sensory experiences, including composer Pei Pei Chung, who wrote music for Sloomoo’s ASMR soundscapes called “Synthesoothers,” and artists Laia Cabrera and Isabelle Duverger, who developed AR and interactive video installations, including a “Slimey Mirror” that reflects a figure of one’s frame made out of slime. Completely innovating recreational architectural design, architect Demetrios Comodromos of Method Design created an immersive canvas that cohesively and beautifully ties all of these elements together. Sloomoo Institute partners include Atlanta-based Elmer’s, whose glue is used to make all of its slime formulas, and Kinetic Sand® with more to come as the space is ever-evolving.
Sloomoo Institute Atlanta will be open from Thursday – Sunday from 9 a.m. – 7 p.m. year-round. During rush seasons, including holiday, spring break, summer break and more, Sloomoo Institute will be open seven days a week. Sloomoo Institute Atlanta will also include a retail space where visitors can shop Sloomoo’s slime collections.
For more information, please visit sloomooinstitute.com and connect on Instagram or TikTok.
About Sloomoo Institute
Sloomoo Institute is an immersive experience that taps into the joy of multi-sensory play. Sloomoo Institutes feature sophisticated, interactive spaces designed by contemporary artists where hand-crafted, artisanal slime comes to life – dozens of textures, the most delicious scents, soothing ASMR, and wondrous delights all in a glossy setting to delight not just kids, but the kid in all of us. Co-founders Karen Robinovitz and Sara Schiller launched the Sloomoo universe in October of 2019 to bring the magic of slime and sensory play to the world through both in-person experiences and dozens of satisfying Sloomoligamations, which are sold in-store and online.
